The resources you expend to bring visitors to your site for the first time will be wasted if visitors never return. One of the best ways to build a loyal following for your web site is to communicate regularly with your visitors with an e-mail newsletter. Assuming that your site makes a good first impression, many visitors will be eager to receive regular updates from you.
How do you build a mailing list for your newsletter? Simply invite visitors to subscribe to your newsletter by putting links to your sign-up form throughout your site. An example of such a link can be found at the end of this article. Over time, your list of subscribers will grow, and the time you spend on your newsletter will begin to pay off. The rewards that are possible with a successful newsletter far outweigh the initial time you will invest in producing it.
What should you include in your newsletter? For one, you can use your newsletter to announce new content, products, and services. A brief “what’s new” summary with links back to your site will increase the number of times your subscribers revisit your site. In addition, you should provide some sort of valuable, informative content to add value to your newsletter. Regular features, such as book or movie reviews, will create a sense of continuity in your newsletter. Whatever you decide to include, your subscribers will be more likely to read your newsletter (and act on its contents) if you provide some sort of content that is exclusively for your subscribers. Our newsletter, for example, includes previously unpublished articles, to give subscribers a first look at new content.
More information about